Mushybooks Turns Four

I always forget how much I love January until it is here. January just feels great.

For me, it means a reset, a fresh start, a chance to re-evaluate where I am and how far I've come personally and in business.  It also is the month that Mushybooks celebrates another year in business.  I launched on Etsy in January 2014 after a year of planning and dreaming.  I had NO idea what to expect or what I was getting myself into but I'm so thankful that my husband pushed me and that I'm still able to do this amazing job from home four years later.

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I still have to pinch myself.  It still doesn't feel real at times.  It's still exciting to get an order and it's still nerve wracking to put out new designs.  I hope that feeling never goes away.  Customers who purchased in the first few years are coming back and purchasing for baby number two and baby number three.  It's such an honor to have loyal customers and to be able to watch your families grow.

Mushybooks Turns Four
Mushybooks Turns Four
Mushybooks Turns Four

A few milestones happened for this little business in 2017, most importantly moving into a bigger house with dedicated studio space.  It's been a huge amount of work to move a family of five but also a huge blessing.  I have room for all of our supplies, shipping boxes and materials and can turn off the lights and go upstairs when I'm done.  The separation between business and life has improved dramatically.  Once we got settled, I hired a mom friend from school to come help me package books a few days a week and that has improved my rate of production.  I'm so thankful for her!

Many things have remained the same as well - I still use all of the major suppliers as I did when I launched and our relationships have become stronger over time.  It means a lot to me to keep production local and build bonds with other hard working small businesses.  Over time, I'm realizing how important these relationships are. Trusting where your supplies are coming from gives me peace of mind, especially now that I'm ordering in much larger quantities.

Looking forward into 2018, I want to further carve out a unique space in the world of baby books for Mushybooks. It's important to me that we celebrate ALL families and the unique ways that families are born.  Families come in all shapes and sizes, with two moms, two dads, single parents, adoptive families, sometimes through the use of sperm and egg donors and surrogates.  Diversity and inclusion are very important to me and I want Mushybooks to always strive to recognize unique families.

To celebrate our 4th year in business, we will be hosting FOUR giveaways this month to recognize and honor all families. 

Thank you for 4 amazing years!  Check back every week in January for a new and exciting giveaway!