Zoo is a classic baby theme that has been around for decades. So why have I never made a zoo themed Mushybook? My instinct is to steer clear of the ‘popular’ choices because I don’t want to do what everyone else is doing. It’s fun to challenge the status quo in the baby industry, be original and offer things that aren’t currently on the market. Over time, however, I have realized that I love the challenge of taking a classic and bringing it into 2019.